Drift Review: Features, Use Cases & Alternatives

Drift is an AI-powered conversation platform tailored for businesses seeking to boost customer engagement through live chat and chatbots. It automates communication processes, aiming to facilitate lead generation, customer support, and sales. Drift’s key capabilities include real-time engagement with website visitors, efficient handling of queries through chatbots, and comprehensive integrations with major CRMs. This makes it an effective choice for organizations looking to optimize their marketing and customer service. Moreover, Drift's analytics and personalization features help businesses tailor their approach based on user interactions, setting it apart in the growing conversational marketing landscape.